Muva nje, eNgqungqutheleni Yokuthuthukiswa Kobudlelwano Bomphakathi yaseShayina ka-2025 eyayibanjelwe eBeijing, icala lenhlalakahle yomphakathi laseDongfeng Liuzhou Motor Co., Ltd (DFLZMM) elithi "Escorting the College Entrance Exam with a Caring IP: Making Love Audible" lakhethwa ngempumelelo njengecala "Lonyaka Lobudlelwano Bomphakathi Elihle Kakhulu lika-2025." Lokhu kuqashelwa kugqamisa umthwalo wemfanelo wophawu lwezimoto lukazwelonke, ngenxa yemodeli yalo entsha yenhlalakahle yomphakathi kanye nenani elikhulu lomphakathi.
Phakathi nentshiseko yesizini yokuhlolwa kokungena ekolishi, i-DFLZMM, ngokubambisana ne-Brand Alliance kanye nohlelo lwe-Public Welfare Carpool, baguqule ukufudumala kwaba yisenzo. Ngesikhathi sokuhlolwa kuka-2025, i-DFLZMM yahlanganisa amamodeli ayo athandwayo, okuhlanganisa i-Forthing luxury intelligent electric flagship van V9 kanye ne-flagship sedan S7 esezingeni eliphezulu, ukuze bakhe iqembu lochwepheshe lokuphelezela. Lolu hlelo lunikeze abafundi uhambo oluqinisekisayo oluvela emakhaya abo oluya ezindaweni zokuhlolwa.
Ngaphezu kwezinsizakalo zokugibela izivivinyo zendabuko ezinikeza nje ezokuthutha, i-DFLZMM kanye ne-Public Welfare Carpool basungula uchungechunge lwezinsizakalo oluphelele oluhlanganisa "ukusekelwa kwezimoto + ukuqeqeshwa kokuphepha + usizo oluphuthumayo." Besebenzisa ulwazi lwabo lweminyaka engu-14 kanye nomphakathi wabashayeli osunguliwe kanye nohlelo lokuthumela, i-Public Welfare Carpool ifanelana ngokunembile nezidingo zokuhamba zabafundi, iqinisekisa ukuthi imoto ngayinye isetshenziswa kahle. Bonke abashayeli bezimoto baqeqeshwe ngokuphepha futhi bazijwayeza imizila ezungeze izikhungo zokuhlolwa. Ngesikhathi esifanayo, amaqembu okusekela eziphuthumayo ayelinde ukubhekana nanoma yiziphi izimo ezingalindelekile. "Lo mkhankaso wezenhlalakahle yomphakathi, ohlanganisa amadolobha angu-30 ezweni lonke futhi ohilela izimoto zokuzithandela ezingaphezu kuka-5,000, ekugcineni wazuzisa amashumi ezinkulungwane zababhali bezivivinyo, uvikela uhambo lwabo oluya emaphusheni abo. Ukusakazwa okugxile kwabezindaba abanegunya njenge-China Daily Online kwandise kakhulu umthelela walesi sinyathelo esithinta inhliziyo. Izenzo eziqondile ze-DFLZMM ekugcwaliseni umthwalo wemfanelo womphakathi zasakazwa kabanzi, okuvumela abantu abaningi ukuba babone ukuzibophezela kanye nokufudumala komkhiqizo wezimoto kazwelonke.
Impumelelo evelele yalesi sinyathelo esithi "Love Ride for Exam" itholakala nasekuhloleni okusha kwe-DFLZMM imodeli yenhlalakahle yomphakathi ethi "Social-Enterprise Collaboration". Le modeli ihlukana nendlela yendabuko yabenzi bezimoto abaqhuba inhlalakahle yomphakathi bodwa. Ngokubambisana nezinhlangano zenhlalakahle yomphakathi zasendaweni, ibhekana ngqo nezidingo zababhali bezivivinyo, ixazulula ngempumelelo amaphuzu abuhlungu ezinsizakalweni zokugibela izivivinyo zendabuko njengomthamo wokuhamba osabalele kanye nezindinganiso zesevisi ezingaguquki.
Kulo mkhuba wezenhlalakahle yomphakathi, i-DFLZMM yashintsha ekubeni "umhlinzeki wezimoto" yaba "umlingani wezenhlalakahle yomphakathi okhathalelayo." Ukubandakanyeka kwayo okujulile ekusebenzeni kwayo endaweni akugcini nje ngokuthuthukisa ukusebenza kahle kanye nokwethenjwa kwezinhlangano zenhlalakahle yomphakathi kodwa futhi kwavumela ifilosofi ye-DFLZMM kanye nomthwalo wemfanelo wezenhlalo ukuthi kuhlanganiswe ngokujulile.
Ukukhethwa njengecala likazwelonke lonyaka ka-2025 Elihle Kakhulu Lobudlelwano Bomphakathi kumele ukuqashelwa okugunyaziwe kwemboni yemikhuba yenhlalakahle yomphakathi ye-DFLZMM. I-DFLZMM izoqhubeka nokuqhubekela phambili, idlulise imfudumalo yomkhiqizo ngezenzo zenhlalakahle yomphakathi ezahlukahlukene kanye namamodeli okusebenza amasha, iqhubeka nokugcina umthwalo wayo wemfanelo emphakathini njengebhizinisi lezimoto likazwelonke.
Isikhathi sokuthunyelwe: Feb-09-2026
