Njengomkhiqizo wezwe onokwethenjelwa futhi onokwethenjelwa, i-Dongfeng FengEngxing ayigcini nje ngokuqinisa ikhwalithi yayo, kepha futhi iphakamisa isifiso sayo sokuqala kanye ne-mission, ihlala ibeka izidingo zabathengi kuqala, futhi yenza zonke izingcingo ezijabulisa abasebenzisi bayo. Ukunamathela kunani lomkhiqizo we- "Smart Space, ujabulele okufunayo", i-Dongfeng FengEngxing ibheka ubuchwepheshe obusha njengezisekelo zebhizinisi layo futhi ihlanganisa ubuchwepheshe bokukhiqiza izimoto. Sebenzisa izinzuzo eziyisisekelo ezifana nokuguqulwa okubanzi, isikhala esikhulu, ukuguquguquka, nokuhamba okubushelelezi kuyo yonke imikhakha ukufeza izidingo zokuhamba ekhaya nasezentengiso kuzo zonke izimo; Kusetshenziswa izimoto njengenkampani yenethiwekhi yokuxhuma umsebenzi, umndeni, ukwamukelwa kwebhizinisi, nempilo yezenhlalo, ukufeza ukuguqulwa kokuhamba okuvuselelekayo, okuvulekile, nokuqondakalayo. Ngasikhathi sinye, i-Dongfeng FengEngxing ibheka izidingo zabasebenzisi futhi yakha uhlelo oluphelele lwesevisi "ngesipiliyoni somsebenzisi" njengezinsizakalo eziphakeme zokwenziwa kwezimoto, nokunikeza abathengi ngezixazululo ezintsha zokucabanga nezintofontofo.
Umoya we-Dongfeng LiUqi: Ukuzethemba, ukuzithuthukisa, ubuhle, ubuciko, ubumbano, kanye neqiniso lezwe kanye nabantu
Ifilosofi ebalulekile: Ukuthuthuka okuqhubekayo, ukudalwa okuhle, ukusungula izinto ezintsha, ukuncika ezikalini ezinkulu, ikhwalithi eqinile, kuqala, kanye nekhasimende kuqala
Esikhathini esizayo, i-Dongfeng FengEngxing izoqhubeka nokunamathela kwisu lentuthuko le- "Ikhwalithi elisezingeni elifanelekile nelomkhiqizo, libambelele kwimodeli yoMkhiqizo Omuhle, bese uqonda ngokuphelele umbono womkhiqizo we-" Umholi ezinsizakalweni zokuhamba zobuchwepheshe ezisondele kubasebenzisi ". Ngezikhala ezivulekile futhi eziguquguqukayo, ukuhlangana okuqondayo okwengeziwe, kanye nokuphila okuphelele komuntu womuntu, sisiza wonke ama-versioner womoya e "ukubukela umhlaba kanye nekusasa ngobuhlakani".
I-Dongfeng Fengxing - Umbono Womkhiqizo: Umholi wesevisi yokuhamba ochwepheshe eduze kwabasebenzisi
I-Mission -Brand: Ngokuzinikela, okuvumela abasebenzisi ukuthi bajabulele ukuhamba
Inani le -Brand: Smart Space, jabulela lokho okufunayo
IBlogan -Brand: Imfashini emhlabeni, ihlakaniphile ngokuzayo